Sometimes a brand comes along that’s ethos about childhood is so in line with yours, you wonder if they’ve seen into your soul.

‍

I believe in children being children, allowing them to explore, be curious and letting their personalities shine through. They’re perfectly imperfect, and often brands shy away from this in favour of more sterile images which they believe consumers want to see.

‍

‍

While working out the brief for this shoot, we decided ‘in shoot’ product shots would be perfect for Love Heartwood. This means that we shot them out and about, not in a studio - just how toys are destined to be.

‍

‍

Liz from Love Heartwood then said she wanted a shoot where we gave her beautiful toys to some children and let them play to their hearts content. It was at this point I knew this was a brand to collaborate with. Children can’t fake joy and excitement, and just allowing them to be means you get authentic emotion coming through in every picture.

‍

It also means, from a brand perspective, you can truly see ow much children love your products – how far you’ve come in creating something authentic and special – and that…that is very exciting.

‍

‍

If your brand has a true authentic story to tell, please do get in touch and we can tell it together.

‍

‍